SaaStr

NOVEMBER 9, 2020

Most tradeshows and events in China are running at their maximum allowed capacity pre-Covid, with the delta being mainly from lack of travel. Promote your post-Covid stars now. Wherever this has happened in your org, go promote those 1-2 post-Covid stars. Plan 2021 like you are going to rock it. Finish this exercise.

Tradeshows

Martech

JANUARY 20, 2022

Half of Marketers Expect to Attend an In-person Event in 2021. Source: The Virtual Event Tech Guide 2021 from EventMB. Compelling and successfully promoted sessions are the typical drivers of attendance. Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal?

Objectives and Key Results

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Sales Rep Performance in 2021 vs. 2022. UK, Japan, Canada, Australia, France, and Germany.

Cross-sell

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. This group gained notoriety with the promotion of Gamestop shares (GME) and AMC.

B2B