Search Engine Land

SEPTEMBER 6, 2023

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

Click Through Rate 133

Click Through Rate A/B testing Retail Strategize 133

Search Engine Land

NOVEMBER 1, 2023

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result. Hours of operation. Phone number.

Sports 121

Sports Angle Click Through Rate Engineering 121

Search Engine Land

JANUARY 18, 2023

According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

Real Estate 113

Real Estate Government Engineering Campaign 113

Search Engine Land

JULY 25, 2023

Rich snippets Also known as “rich results,” these appear similar to traditional search results but display additional information, such as star ratings, pricing, or availability, providing users with more context. As of December 2022, E-A-T expanded to accommodate an additional “E” for experience.

Engineering 98

Engineering Click Through Rate Territory Niche 98

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Users can block first-party cookies, but doing so often impacts the user experience (e.g., In particular, DSPs cannot run as Gatekeepers for their own ad services.

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. Marketers, journalists, and users – it’s time for us to have a crucial conversation about the web, why it broke, and how we can fix it. These examples aren’t concerned about people making money or promoting services.

Engineering 125

Engineering Niche Promote Up-sell 125

Hubspot

SEPTEMBER 12, 2019

billion email users around the world. By 2022, this number is expected to increase to 4.3 A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. Use the layout to enhance your email’s user experience.

A/B testing 78

A/B testing User Experience UX Click Through Rate 78