Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 117

GTM Market share Growth Technology 117

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone.

GTM 101

GTM Growth B2B Territory 101

SaaStr

SEPTEMBER 23, 2022

Cloud 100 multiples have fallen in 2022 –– ARR multiples rose nearly fourfold from 9x in 2016 to 34x in 2021 and down to 30x in 2022. Historically, cloud businesses were all about growth, but now the focus is on profitability and efficiency. . Currently, the cloud technology industry has reached about $495 billion.

GTM 98

GTM Contract Growth Follow-up 98

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

SaaStr

FEBRUARY 5, 2022

We know the secret to SaaS is technology that scales, but what about the people? The post Session Registration Open for SaaStr Build 2022: Sign Up to Hear HubSpot’s GM, Amplitude’s CEO, AWS’ Head of Customer Success and CircleCI’s CEO appeared first on SaaStr.

GTM 93

GTM Customers Sports Growth 93

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Where do you think revenue technology is heading? —- Robert Simmons – VP of Sales A lot more automation and AI. AI companies like Hugging Face , Mosaic , and more are garnering multi-billion dollar valuations and rapid growth. Kyle Norton – SVP of Sales $250/user/month.

GTM 79

GTM Negotiate Pipeline Contract 79

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. How B2B buying has changed.

B2B 118

B2B GTM Technology Technology 118