Remove 2022 Remove GTM Remove Market share
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 132
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Taking our customers’ success to new heights in 2024

Highspot

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

The role of hyperlocal data, competitive analysis, and personalized content in GTM strategy. 18:00 Practical data strategies for local businesses and SaaS marketers. 22:00 Why structured data is the foundation of AI-first marketing. 26:00 Bespoke GTM: why no two locations (or campaigns) should be the same. Welcome.

GTM 72
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5 Interesting Learnings from Procore at $1.2 Billion in ARR

SaaStr

Moving From Global GTM Operations to Region-Specific Ones Interesting this was called out, that generalist AEs and a matrix org led to too much of a U.S.-focus Up to 9 Buyer Personas Per Deal This is one of many reasons I see B2B sales execs and marketers that are used to selling to a few specific personas struggle in vertical SaaS.

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From Growth at All Costs to Efficient Growth: How B2B Marketing Must Adapt in 2025

Heinz Marketing

Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns. According to Gartner , global B2B marketing budgets hit 9.5% of total company revenue in 2022, up from 6.4% The era of unchecked spending in B2B marketing is over.

Growth 71