Sales Hacker

MARCH 18, 2022

After analyzing 1,700+ responses from sales and marketing leaders, 73% said lack of automation was one of their top GTM challenges of 2021. What are their priorities for 2022? The post RESEARCH REVEAL: Top Mistakes Causing Sales Teams To Waste Valuable Leads in 2022 appeared first on Sales Hacker.

GTM 98

GTM Sales 98

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Scaling Revenue in 2022: What’s the Same and What’s Different? So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 101

GTM Growth B2B Territory 101

SaaStr

SEPTEMBER 18, 2022

All the Official and Semi-Official Parties at SaaStr Annual 2022 (And SaaStr Nights is Back Sept 13th in Downtown San Mateo)! Live from SaaStr Annual 2022: Optimizing GTM for PLG with Stage 2 Capital Managing Director Mark Roberge. The Ultimate Guide for Hiring a Great VP of Sales. VCs and The Three Types of Struggling Startups.

Gate keeper 81

Gate keeper GTM Growth B2B 81

SaaStr

SEPTEMBER 23, 2022

Cloud 100 multiples have fallen in 2022 –– ARR multiples rose nearly fourfold from 9x in 2016 to 34x in 2021 and down to 30x in 2022. Five Trends Driving Bessemer’s Love for the Cloud in 2022. 2022 – The Year of the Centaur. These cloud businesses have product-market fit, scalable GTM, and a growing customer base.

GTM 97

GTM Contract Growth Follow-up 97

SaaStr

JUNE 3, 2022

We’re so close now to the official start of SaaStr Europa 2022 on 7-8 June in Sunny Barcelona! Kick off to SaaStr Europa 2022 with SaaStr CEO Jason Lemkin. 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel. 2022 SaaStr Europa, 7-8 June in Barcelona, right by the beach. See you there! See you soon!

GTM 92

GTM Networking Growth Meeting 92

SaaStr

MAY 18, 2023

link] 2023 passed 2022 in attendance already today! Next 4 weeks are the big run-up, so we'll see how much bigger 2023 is than 2022 But BIGGER ? See you soon, London. link] — Jason ✨Be Kind✨ Lemkin  (@jasonlk) May 11, 2023 We’re less than 3 weeks away from SaaStr Europa in London, June 6-7 ! Our 4th ever SaaStr Europa.

Growth 96

Growth GTM 96

SaaStr

SEPTEMBER 25, 2022

SaaStr 593: State of the Cloud 2022: The Centaur Report with Bessemer Venture Partners Sameer Dholakia, Mary D’Onofrio, and Elliott Robinson. ?. Live from SaaStr Annual 2022: Secrets To Combining PLG and Enterprise Sales with Grammarly’s CEO. State of the Cloud 2022: The Centaur Report with Bessemer Venture Partners.

Gate keeper 114

Gate keeper GTM Sales 114

SaaStr

JULY 16, 2022

Check out the sessions: Optimizing GTM for PLG with Stage 2 Capital Co-Founder / Managing Director Mark Roberge. Scaling Revenue in 2022: What’s the Same and What’s Different? We’re bringing back the hugely popular Masterclasses on Tuesday. with Confluent President, Field Operations Erica Schultz.

GTM 90

GTM B2B Growth Price 90

SaaStr

FEBRUARY 5, 2022

The post Session Registration Open for SaaStr Build 2022: Sign Up to Hear HubSpot’s GM, Amplitude’s CEO, AWS’ Head of Customer Success and CircleCI’s CEO appeared first on SaaStr. View the full lineup for SaaStr Build here, and sign up for free. .

GTM 93

GTM Customers Sports Growth 93

SaaStr

OCTOBER 9, 2022

SaaStr 596: Scaling Revenue in 2022: What’s the Same and What’s Different? SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge. ?. 5 Interesting Learnings from HubSpot at $1.7 Billion in ARR. 5 Very Good Days, and 5 Pretty Bad Days, as a SaaS CEO. Top Podcasts This Week: 1.

GTM 108

GTM B2B Up-sell Start-ups 108

SaaStr

MARCH 7, 2023

A Look Back At 2022 Performance ICONIQ Growth leverages quarterly operating and financial data from 92 enterprise SaaS companies. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. AE and SDR compensation is another tactic to align GTM with what you want.

GTM 64

GTM Growth Profit margin Contract 64

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’. Most companies expect to miss 2022 targets but it is far from a doomsday. . Learnings on GTM. That’s too tactical.

GTM 88

GTM Cross-sell Niche Strategize 88

The Bridge Group

OCTOBER 4, 2022

T oday we launch our 2022-23 SDR motions, metrics, and compensation research. You likely have multiple teams/segments in your GTM motion (e.g., This is our 9th iteration of this project since 2007. This edition is more streamlined than prior years and will take ~ 5 minutes to complete. emerging, commercial, enterprise, etc.).

GTM 27

GTM Launch Sales 27

Sales Hacker

FEBRUARY 2, 2024

Super Bowl is around the corner: Gong did Super Bowl ads starting in 2021 and 2022 before it was ‘cool’ for B2B companies, setting a new record week for pipeline creation at the company. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 93

GTM Pipeline SQL UX 93

SaaStr

JANUARY 12, 2024

People did invest a lot in CSM, and in 2021 and 2022, the CSM population grew roughly 20%. From 2022 to 2023, it grew 0%. Nick explained: “If you look at 2021 to 2022, the bubble peaks. If you look at 2022 to 2033, the downturn, it grew basically 0%. They stayed flat, which means people were grinding it out.

Customers 101

Customers GTM Growth Clients 101

Highspot

FEBRUARY 1, 2024

in 2022, after growth of 19.7% Expanded account teams with more specialization and investment We unified our entire go-to-market (GTM) organization under Graham Younger in June and have been continuing to evolve our GTM to make the most of every customer engagement.

Customers 64

Customers GTM Account management Government 64

SaaStr

AUGUST 8, 2022

But in 2022, you need your VPs to work together like a tightly oiled machine, and trust us when we say, the ones that started since 2020 are not as dialed-in with the rest of the exec team. . With sessions like… Optimizing GTM for PLG . Scaling Revenue in 2022: What’s the Same and What’s Different? .

GTM 94

GTM Launch Networking Growth 94

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

Go To Market 80

Go To Market GTM B2C Price 80

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. Owner’s journey sets the stage for Kyle’s top three lessons for building GTM efficiency.

Go To Market 105

Go To Market GTM X-functional Objectives and Key Results 105

SaaStr

NOVEMBER 15, 2022

In 2022, founders and investors must be ready to pivot strategy at any moment. Average-based metrics are misleading for modern cloud companies with access to more diverse GTM strategies and customer bases. The unpredictable 2022 market requires resiliency and a flexible mindset. The Evolution of Language For SaaS Business.

Drivers/motivators 89

Drivers/motivators GTM Contract Growth 89

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! officially announced their Series A and our team is excited to get behind them to support their rapid growth Hottest GTM job of the week: Business Development Manager at Vanta , more details here. See more top GTM jobs here. Subscribe for free to receive new posts and support my work.

GTM 80

GTM Negotiate Pipeline Contract 80

SaaStr

JULY 31, 2022

SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr with the CMOs of Salesforce, Box and Attentive. 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel. Top Podcasts This Week: 1. SaaStr 574: 5 Scale-Up Mistakes for Startups with Dave Kellogg. A top session from SaaStr Europa this year.

GTM 101

GTM Price Gaming Growth 101

SaaStr

DECEMBER 30, 2022

DigitalOcean has done that and grown beyond $150M in revenue in Q3 2022. As of December 2022, DigitalOcean serves over 620,000 customers in over 185 countries. Align your GTM to your customer’s journey rather than what you think it should be. Don’t be afraid to look beyond enterprise customers.

Niche 83

Niche GTM Customers Growth 83

SaaStr

MARCH 20, 2024

Sam just finished 18 months at Founders Fund after joining in mid-to-late 2022. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. In 2020, 2021 and 2022, the trend in SaaS was to expand hires in sales, marketing, and other resources ahead of actually having the demand to feed them.

Quota 105

Quota Finance Drivers/motivators GTM 105

SaaStr

APRIL 1, 2022

And we’ll do an update of this incredible session LIVE with Henry at SaaStr Europa 2022 in sunny Barcelona on 7-8 June! Your GTM can mean the difference between success and failure. Schuck didn’t feel as though he recognized the value of his GTM earlier in the journey. Grab the last 20% off tickets here !!

GTM 95

GTM Account management Growth Strategize 95

Martech

JANUARY 27, 2023

Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., ” To find that one project, look at your martech and then review MarTech’s six most popular articles from 2022 for expert advice.

GTM 141

GTM Drivers/motivators Legal Retail 141

Sales Hacker

AUGUST 26, 2022

As of early August, more than 37,000 workers in the US tech sector have been laid off in mass job cuts so far in 2022.). Activity data insights can help you drive those predictable patterns as you have clear visibility into your pipeline and the productivity levels of your GTM teams. Know which activities drive results.

GTM 84

GTM CRM Pipeline Growth 84

G2

NOVEMBER 20, 2023

million cars were sold in the US in 2022. billion vehicles were registered in 2022. Source: PD Insurance 57 million passenger cars were produced worldwide in 2022. Around 67 million cars were sold in 2022 globally. The revenue of the global automotive manufacturing industry in 2022 was 2.86 million cars in 2022.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. Inbound GTM strategies are also taking a big hit. I don’t disagree with Yamini. It never came.

GTM 56

GTM Trust Cross-sell CRM 56

SaaStr

MARCH 6, 2023

As a result, sales execution platforms became more proficient and accessible by 2022. Tune your GTM approach to relate to how modern buyers want to buy. Once single-point solutions took over sales technology in 2021, buyers grew tired of managing different seller relationships. Understand the magnitude of the Sales Execution Gap.

B2B 93

B2B Growth GTM CRM 93

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022.

B2B 122

B2B GTM Technology Technology 122

Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. Here’s a post that Nault shared on LinkedIn a few weeks ahead of HubSpot’s INBOUND 2022 event. Barker is currently a partner at GTM Fund. Image source. Notice how Nault calls out agency owners and sales reps.

Networking 69

Networking GTM Referrals Tradeshows 69

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. When researching vendors, a trusted place to start is The Forrester Wave : Sales Content Solutions, Q4 2022 report.

GTM 52

GTM Government Sales Strategic partnership 52

Search Engine Land

NOVEMBER 28, 2022

pic.twitter.com/ZxKjuqAwgB — Brodie Clark (@brodieseo) May 25, 2022. Or, if you’re into Google Tag Manager, you can add structured data with GTM. The only worse than logging into Google Search Console to see you’ve received a manual action is the great Sriracha shortage of 2022. Video rich results. Breadcrumb rich results.

Real Estate 99

Real Estate CTR GTM Engineering 99

The Bridge Group

AUGUST 26, 2021

Two quick points of housekeeping: This survey covers Account Executive, not SDRs (we've concluded our SDR research until 2022). You likely have multiple teams/segments in your GTM motion (e.g., But, equally importantly, we want to focus in on what outperformance looks like in this environment. emerging, commercial, enterprise, etc.).

GTM 27

GTM Launch 27

Sales Hacker

JUNE 16, 2022

Listen for the signals and the tells, so you can calibrate your GTM motion if needed. CMO of 6sense & GTM advisor. 2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author. Your prospects may share that they’re pausing on projects or vendor meetings. Latané Conant. latane-conant. Richard Harris.

GTM 92

GTM Pipeline Sales A/B testing 92

Heinz Marketing

JANUARY 13, 2022

Helping those teams understand how to work together more closely (especially now that they might be spending even less time physically together) needs to be a 2022 priority. . Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135