Search Engine Land
DECEMBER 29, 2022
Below you’ll find links to the 10 most-read, must-read Search Engine Land PPC columns of 2022 that were contributed by our fantastic group of Subject Matter Experts. Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle. (By Published July 22.).
Salesforce
JANUARY 5, 2022
In 2022 and beyond, there are a multitude of opportunities for governments and government contractors to take advantage of more sustainable solutions from their technology providers. Learn more about how you can drive mission impact and build a modern, digital public sector organization in 2022.
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Martech
SEPTEMBER 29, 2023
Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation. This is the highest percentage since Cisco began tracking it in 2019.
Search Engine Land
DECEMBER 28, 2023
The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. Although Microsoft disputes the data, research from web analytics service StatCounter showed Bing’s market share was actually lower in 2023 than it was in 2022 – before new Bing launched. search ad revenue hit a record $84.4
Search Engine Land
FEBRUARY 13, 2023
In her SMX Next 2022 session, she discusses the evolution of page search and what that means for advertisers and brands. Corcoran says that one area where page search managers can add value is by spending their time on high-impact items and deeper analysis to drive insights that other channels cannot provide.
Martech
DECEMBER 6, 2021
Rank your team’s workload with a level of impact and effort rating. Focus on the projects with high impact; and even more so on the high impact projects that are low effort. Anything that is low impact and high effort, should be deprioritized to the new year.
Search Engine Land
SEPTEMBER 5, 2023
There are 1,242 high-impact keywords we identified across all 23 websites. The dramatic finding is that 64% of strategic or high-traffic keywords are losing rank in SGE – they do not appear in the SGE snapshot carousel. We are analyzing 628,000 monthly organic visits (driven by the 1,242 high-impact keywords seen above).
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