Hubspot

APRIL 23, 2025

Every joint venture is built on a contract that spells out how things work. Microsoft and OpenAI , for example, began working together in 2023. Or, Google and NASA collaborating on AI and quantum computing at NASAs Ames Research Center to push space exploration and data analysis forward.

X-functional

Sales Hacker

MAY 13, 2025

31:00 Seat-based pricing is dying how to move to value-based contracts. Which in a lot of ways today is just it’s like electricity. And, the ROI is gonna be built into the contract in a way that like paying per head is not. Pain because people invested into a sales environment that didn’t materialize in 2023.

GTM

Martech

OCTOBER 17, 2023

If you’re wondering what 2023 holds — spoiler alert — expect more B2B names under the influencer spotlight. It’s the classic word-of-mouth charm but with an electric, digital spin. Negotiate contracts that align payment with deliverables, ensuring you’re getting value at every step. And, oh boy, did it pay off!

B2B

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Apparently In Limbo, As Contract Running Out. 2008: Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.

Engineering

PandaDoc

FEBRUARY 23, 2023

What you need: Blindfolds, an electric fan, and simple building materials such as card stock or cardboard paper, toothpicks, rubber bands, straws, masking tape, sticky notes, etc. Example: Your company is trying to beat a competitor to secure a contract renewal with a high-paying client, but the client is leaning towards your competitors.

Construction