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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. GA4 search bar updates on Jan.

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2023’s 19 Best Sales Prospecting Tools

Hubspot

Our team gathered 19 of the best sales prospecting tools on the market in 2023. Pricing: A limited version is free as part of Hubspot’s Sales Hub. For more advanced functionality, HubSpot offers premium features in the Starter, Professional, and Enterprise versions of Sales Hub. Pricing: Available upon request.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

In February 2023, I hit my 10-year anniversary (or “Gainaversary,” as we say) of running Gainsight. Mistake: Not standardizing pricing and related systems early Every enterprise-oriented startup, including Gainsight, can fall into the same trap. For this one deal, we just need to do X. “I never make the same mistake twice.

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A Look Back: Talkdesk, Greenhouse, Algolia and Gainsight Coming Up On $10m ARR

SaaStr

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. And you said you kept the pricing on the website? How did they do?

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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. Trisha Price: nCino is a little bit different in its background.

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15 tools to make your customer service team more productive

PandaDoc

Let’s take a look at some of the best customer service software for support teams in 2023. Enterprise pricing available. Note: If you’re using Zendesk Sell, be sure to check out the PandaDoc x Zendesk Sell integration for even faster document creation. Pricing varies. All key plan pricing requires a demo.

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