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Fundraising and Working with Strategic VCs with Head of HubSpot Ventures, Brandon Greer (Video)

SaaStr

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Data from media analytics firm Guideline found podcast gross media spend up 21.7% in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

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Effective Methods: How to Get Real Estate Leads

Lead Fuze

million dwellings were sold in the United States during 2023. in 2023 alone, there’s no shortage of opportunities. The competition among agents is fierce and standing out from the crowd requires strategic planning and execution. How to generate real estate leads 2023? Approximately 5.64

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Availability: This will be available by request from your account team in October’s Winter ’24 release, followed by full general availability in February’s Spring ’24 release.

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Why we care about loyalty marketing

Martech

The idea is that customers who spend money (as well as sign up for the program) are rewarded with things that either hold monetary value or receive exclusive, early access to sales, new products or the like. Upon signing up, customers might be at the lowest tier with basic perks. The company then ups the ante a bit.

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What is the sales and operations planning process?

PandaDoc

Additionally, you’ll be able to follow the sales and operations planning process steps below to implement your own S&OP process. You’ll want to do extensive demand planning in this early stage to prevent the chance of demand-related problems cropping up later. With that said, let’s start with the first step, data gathering: 1.

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