Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. The result?

Objectives and Key Results 125

Objectives and Key Results Strategize Legal A/B testing 125

SalesLoft

OCTOBER 30, 2023

We revisited the guide and asked several sales pros to extract four insights from the benchmark report and drop them into a guide that we’re calling, quite appropriately, the Top 4 insights from Revenue Team Benchmark Report 2023. This means at least 86% of all emails sent, no matter the industry, included no personalization whatsoever.

Objectives and Key Results 52

Objectives and Key Results Territory Quota Relationship building 52

Heinz Marketing

JANUARY 13, 2022

We need to help key organizational groups adopt and navigate that change successfully. In its purest form, an account-based motion means: A focus on key/qualified accounts. Do Key Buying/Renewal Committee Members Change? Do Key Buying/Renewal Committee Members Change? The most telling indicators are psychographic.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Lead Fuze

OCTOBER 20, 2023

This post will take you on a journey through various powerful tools available today— CRM software for improved relationship management, automated systems integrating seamlessly into your workflow and intelligent prospecting aids offering insights for lead generation…the list goes on! Revolutionize your sales game in 2023.

CRM 52

CRM Objectives and Key Results Gaming Lead generation 52

Salesforce

NOVEMBER 15, 2023

The result? In this article, we’ll explore sales management best practices, critical skills, and tools to help build your sales team. These include: Sales managers Sales directors Inside sales managers Channel sales managers Sales operations managers Sales managers are one of the key roles in an organization.

Objectives and Key Results 111

Objectives and Key Results Sales Technique Inside sales 111

Hubspot

JANUARY 9, 2024

What we love: Persistence and resilience are the keys to success in this field. What we love: Even if this doesn’t result in a sale, you’ve gained a great insight into what people really think about products/services in your niche. Then couple that with this knowledge: Even top sellers see D2D as a numbers game.

Objectives and Key Results 74

Objectives and Key Results Sales Trust Up-sell 74

Veloxy

NOVEMBER 30, 2023

A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. Unlike inside sales, which rely on digital communication, field sales involve personal meetings, presentations, and relationship-building on the ground. Despite discussions of outside sales dying, field sales are far from obsolete.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279