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2024 Predictions: Email captures marketers’ attention

Martech

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. B2B email campaigns Email campaigns aren’t just for consumer brands. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

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Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Search Engine Land

Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Pay particular attention to the sections on content quality, user experience, and technical aspects. Consider updating and enhancing your content to make it more valuable to users.

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Integrating SEO into the multichannel customer journey

Search Engine Land

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Create personalized messaging : Beyond just using first names, personalize campaigns based on timing, images, and messages. Tailor your strategy accordingly.

Customers 115
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The CMO’s guide to aligning martech and business strategy

Martech

They should be strategic assets, a vital and consistent part of your overall business strategy. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Their journey is a compelling example of strategic martech alignment.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 126
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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 116
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Transforming Success: How AI Can Help My Business

Lead Fuze

The Rise of AI in Business A recent report from IDC suggests that by 2024, the global market for AI will reach $500 billion. By 2024, this tech will drive a $500 billion market. Artificial Intelligence (AI) offers an opportunity for this shift by enhancing the overall customer experience. Boost your business productivity.