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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

CRM 52
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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals. Find what works 2.

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How much does SEO cost?

Search Engine Land

This article will look beyond the surface at the full spectrum of costs associated with doing SEO well, enabling you to approach 2024 well-prepared for SEO success. As we head into 2024, SEO is hyper-competitive. Strategize. Competition comes from search ads, brands, and more aggressive and advanced competitors. Do the work.

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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

Sales leaders must shift their focus to empowering talent, strengthening customer relationships and acquiring new opportunities in order to survive and thrive in this environment. Outreach revolutionizes customer engagement by moving away from siloed conversations to a streamlined and customer-centric journey.

Trust 99
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HubSpot’s February 2024 releases include advanced forecasting with AI, new integrations and more

Martech

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Boosted email deliverability with custom tracking domains. Improved customer service management with all-new Help Desk workspace.

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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

But I would say that at the time I started, we were probably 80% to 85% ordering out of a catalog and 15% to 20% manufacturing and designing custom splice kits and solutions for electrical utilities. Adam Honig: It was really like the customers were showing you the way to transform the business as well. We know you have the capability.

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Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Data analysis and insights.