Remove 2024 Remove Market share Remove Niche
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Top tips for building a successful brand strategy in 2024 and beyond

Martech

If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader. We want our customers to feel happy when thinking about our brand” Are you looking to create high social engagement with a niche population? “We

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.

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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more.

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5 Interesting Learnings From DropBox at $2.6 Billion in ARR

SaaStr

Market Share In Its Core / Original File Sharing Business This is interesting data at a level most B2B leaders don’t share. DropBox sees itself as a bit behind Microsoft, and a bit ahead of Google in file sharing. DropBox sees itself as a bit behind Microsoft, and a bit ahead of Google in file sharing.

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The Performance Max playbook: Best practices and emerging tactics for 2024

Search Engine Land

Note : As the campaign type constantly evolves, there’s a needed disclaimer that everything included is current as of Q2 2024. Unless you are working in a super niche space with only one product/service in one market, odds are you will need to go with one of the other three structures.

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7 Pieces of Advice Entrepreneurs Never Hear That They Need to Hear with Jason Lemkin

SaaStr

So, as a founder, you need to build up a thick skin in 2024 and draw out that advice from your mentors. #3: Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit. This is a proxy for whether you’re falling in or out of product market fit.

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The Latest SaaStr on 20VC: The State of SaaS 2025: IPOs, AI, and the Coming Shakeout

SaaStr

The Anthropic Growth Story Let’s talk about real AI success: Anthropic’s run rate grew from $1B to $2B in a single quarter (Q4 2024 to Q1 2025), with 100,000+ customers growing 8x year-over-year. The question becomes whether you can out-innovate them or find a defensible niche.

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