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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

Google’s AIO uses an icon for references, offering less transparent citations, while SearchGPT mostly links directly from the publication’s name, which could impact click-through rates. Traditional metrics like click-through rates (CTR) and page rankings will also become less relevant with AI-driven search.

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How advanced customer journey analytics is shaping the future of engagement

Martech

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement.

Customers 132
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Nimble CRM Tips & Updates – March 5, 2025

Adaptive Business Services

My average open rates approached 30% and my click through rate was approximately 15%. Finally, I sent one last invitation after having ChatGPT rewrite my registration pages and a 97% click through rate to the registration page and nothing. I saw no overall appreciable differences between the two.

CRM 71
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. This means that you should take care to present yourself as professionally as possible. If you’re not leveraging LinkedIn , you’re already behind. It’s that simple.

Closing 62
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YouTube: One of the Biggest Missed Opportunities in B2B Marketing

Sales Hacker

YouTube is more than just another social channel YouTube is both a media channel AND a search engine that presents both organic AND paid marketing opportunities. Engaging thumbnails and titles: They design compelling thumbnails and craft intriguing titles to attract viewers and increase click-through rates.

B2B 83
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Instagram Marketing for Small Business: Top Strategies for 2025

Salesforce

Maybe it was that beautifully presented candle in your feed? Completion rate : Measure how many people watch your Stories or Reels all the way through to understand what holds their attention. Click-through rates : See how many people are clicking on links in your bio, Stories, or ads to assess their interest in your offers.

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Best Social Media Platforms for Growing Businesses (2025)

Salesforce

This vast audience presents a unique opportunity for businesses to engage with potential customers through compelling video content. How AI can enhance YouTube management: AI can analyze which thumbnails attract the most clicks based on viewer behavior patterns. billion monthly active users.

Promote 59