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Highspot Customer Growth Surges Amid Widespread Adoption of Sales Enablement

Highspot

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. According to Gartner, Inc., Buckley, T. Travis, 8 September 2020).

Growth 98
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Secrets to Revolutionizing Enterprise Sales Growth with End-to-End RevOps with Calendly CRO Kate Ahlering (Video)

SaaStr

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Your enterprise must grow, and profitably. Achieving alignment .

Growth 91
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Top 20 Sales Tech Vendors to Follow (and Party with) at Dreamforce #DF18

SBI

Conversica @myconversica conversational AI automatically qualifies leads with human-like conversations to convert 30% more leads into opportunities. Booth 2025. Quickly deploy strategic sales and pricing plays based on changing market, cost and competitive dynamics. Booth 1924. Get pricing right on every quote.

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3 ways to engage B2B buyers pre-deal

Martech

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 99
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3 ways to engage B2B buyers pre-deal

Martech

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 98
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Winning B2B deals: 3 tips to engage early buyers

Martech

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 87
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Why we care about RevOps: A marketer’s guide

Martech

RevOps brings together people, processes, and data from across various departments in an organization, aligning them on three common goals: Increasing profits by maximizing customer conversion and profit margin on sales. More strategic use of technology : RevOps can help a company make better use of its technological resources.