Highspot

FEBRUARY 9, 2021

I’ve found that those strategic initiatives don’t fail because they don’t have the right people, the right processes, or the right technologies – but because the leaders entrusted to drive initiatives cannot get on the same page. Only 52 companies that were operating as of 1955 are still in business.

Go To Market 98

Go To Market Technology Technology Pitch 98

Gong.io

AUGUST 12, 2022

You’re staring at your notes, trying to remember every detail from the prospect conversation you just had. . That’s where conversation intelligence steps in. What is conversation intelligence? Conversation intelligence software records, transcribes, and analyzes customer and prospect conversations.

Conversion 62

Conversion Prospecting Pipeline Strategize 62

SaaStr

NOVEMBER 19, 2021

Doug Landis, Growth Partner at Emergence Capital shares his expertise on the art of business conversations and how your customers should inform your go-to-market messaging. You must enter every conversation with a point of view, a point of view about the business, about their business and about them.

Pitch 92

Pitch Conversion Sales Territory 92

Sales Hacker

JANUARY 2, 2024

What You Will Learn: Eran’s career advice to younger go-to-market professionals. Highlights: (6:55) How AI solutions are still only scratching the surface in terms of driving deep, strategic value for customers. (10:00) 37:22) One thing that is working for Eran in go-to-market right now.

GTM 88

GTM CRM Pipeline Strategize 88

Sales Hacker

MARCH 12, 2024

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. Product-market fit is not static, and both the product and the market need to constantly align. 12:26) Learning from the past: Market cycles and founder experiences. (17:15)

GTM 98

GTM Growth Strategic partnership Pipeline 98

Sales Hacker

DECEMBER 2, 2019

Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Most recently she worked at Crayon, which is an early-stage market intelligence platform. Then I start the conversations, and I start to weave together a story. About Mary Rogul and Crayon. Number two: Lack of followup.

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

Heinz Marketing

NOVEMBER 21, 2023

Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity. So, let’s dive into the highlights of an incredible conversation. AI Usage Across Departments: AI benefits marketing, sales, customer success, and strategy and anywhere words are used.

B2B 113

B2B Strategize Clients Consult 113

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Candid, off-the-record conversations — no recordings here.

GTM 95

GTM Growth Referrals Cross-sell 95

Veloxy

FEBRUARY 15, 2024

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. This podcast provides in-depth insights into modern B2B sales along with tangible, practical advice.

Gaming 233

Gaming Sell GTM Technique 233

Martech

MAY 17, 2024

Your marketing materials will never be as influential as third-party validation, so if you want your startup to succeed, it’s time to understand how earned media falls under the PR umbrella. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Legal 107

Legal Launch Campaign Trust 107

Sales Hacker

NOVEMBER 14, 2023

Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market. In 2022 Sean made the switch from operator to investor, currently serving as Managing Partner at Perkins Cove Partners.

GTM 91

GTM Growth Referrals Contract 91

SalesLoft

AUGUST 19, 2022

Your company’s go-to-market (GTM) strategy likely includes dozens of touch points from the time a buyer is a prospect until they are renewing as a customer. When each moment is complex and there are dozens of moments to strategize, you might need to visualize the process. What is an Engagement Strategy?

GTM 98

GTM Strategize Consult Prospecting 98

Highspot

SEPTEMBER 26, 2023

Enablement teams can now use Highspot to harness actionable insight from customer conversations and empower sales managers to drive consistent performance by efficiently coaching the right sales skills. “We Our customers view conversation intelligence as critical connective tissue between sales enablement and revenue outcomes.

Meeting 52

Meeting Launch Customer Relationship Management Strategize 52

Highspot

OCTOBER 17, 2023

Highspot is accelerating the adoption of sales enablement technology by offering new generative AI and analytics capabilities, as well as expanded technology integrations that give customers a unified platform for defining, executing and measuring their strategic growth initiatives. and more have switched to Highspot.

Launch 64

Launch Government Strategize Sales 64

Gong.io

FEBRUARY 1, 2023

Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity.

Price 62

Price Strategize Trust Pipeline 62

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

Highspot

MAY 9, 2023

It takes you half the time and resources that it used to, streamlining workflows across the strategic enablement process of equipping, training, coaching, and analyzing your revenue teams. Right now generative AI is demonstrating pivotal potential in three key areas: Automation – save time for strategic work.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Highspot

OCTOBER 31, 2023

Unleash Productivity With AI-powered Enablement As organizations work to achieve more with less, AI innovation will help turn strategic initiatives into revenue performance by unlocking enablement efficiency. Enablement needs to know if and how reps are driving strategic initiatives.

Strategize 72

Strategize CRM Government Closing 72

Sales Hacker

FEBRUARY 20, 2023

These leaders are looking for the right person to own the implementation and management of their company’s go-to-market tech stack. This usually includes a CRM and marketing automation plus any other systems related to sales, marketing, and customer success. Related: Is a Revenue Operations Career Right for You?

Strategize 71

Strategize Consult Growth CRM 71

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Dig deeper: In this economy CMOs need to spend more on training, not tech. Don’t stand still, act now. Buckle in.

GTM 130

GTM B2B Pipeline Strategize 130

Martech

DECEMBER 11, 2023

As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. Yes, you’re not building a go-to-market plan at this point. Understanding emotions and feelings Almost every marketer discusses creating an emotional connection between the brand and the customer.

Represent 120

Represent Territory Campaign Strategize 120

Highspot

APRIL 16, 2020

Master Buyer Conversations with Guidance. You may have great content, but how do you align that content with strategic initiatives and land it internally with sales teams? You need to first understand what your strategic initiatives are and why they have been created. Use Modern Analytics to Drive Informed Decisions.

Quota 98

Quota Strategize Price Technology 98

SaaStr

JUNE 8, 2022

Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

Campaign 100

Campaign B2B B2C Click Through Rate 100

Martech

MAY 13, 2024

Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. Its interpretation varies widely, leading to strategic misalignments that can quietly derail a company’s growth trajectory.

Go To Market 55

Go To Market Growth GTM Strategize 55

Salesforce

NOVEMBER 9, 2021

And ecommerce strategy used to involve inter-departmental conversations with stakeholders feeling like they were rolling boulders uphill. For a proper, thorough assessment, ask yourself about how you currently go to market. Evaluate the business and define your ecommerce strategy goals.

B2B 97

B2B Strategize Legal Represent 97

Highspot

JULY 18, 2023

Marketing enablement levels up the efficiency and productivity of your marketing efforts, which in turn drives positive results across your business. Why is Marketing Enablement Important? Marketing enablement is not a new idea, but few companies take an intentional, strategic approach.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck.

B2B 79

B2B GTM Cross-sell Trust 79

SalesLoft

JANUARY 26, 2024

Data that teams can transcribe, analyze, and summarize from their customer Conversations is super helpful…if it gives them the full picture of what’s actually going on. That’s because trying to understand a situation using point-in-time and single conversation data is like trying to see the big picture by looking through a keyhole.

Objectives and Key Results 52

Objectives and Key Results Price Negotiate Sales 52

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue.

GTM 81

GTM E-commerce B2B Profit margin 81

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Candid, off-the-record conversations — no recordings here.

GTM 72

GTM Launch B2B Growth 72

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?

B2B 90

B2B GTM Objectives and Key Results X-functional 90

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. In 2020, Highspot’s accelerating customer adoption underscored the critical role enablement plays in strategic growth for enterprise companies worldwide. According to Gartner, Inc.,

Growth 98

Growth Customers Territory Strategize 98

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Your enterprise must grow, and profitably. Achieving alignment .

Growth 91

Growth Drivers/motivators Go To Market Sales 91

Sales Pop!

AUGUST 3, 2023

Rev Ops becomes an indispensable ally for companies with a go-to-market strategy that demands seamless collaboration across departments and shared tools. The Strategic Integration of Technology In a world increasingly driven by technology, the strategic integration of tech solutions is paramount.

Customers 52

Customers Strategize Technology Technology 52

Sales Hacker

JANUARY 27, 2024

Check the conversion from the top-of-funnel to middle-of-funnel leads. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 90

GTM Niche CRM Account management 90

Highspot

MARCH 18, 2024

It goes on to score and qualify these prospects, highlighting those with the highest likelihood of conversion. AI-powered lead scoring and predictive analytics features help sales and marketing teams identify likely buyers and connect with the target audience in more meaningful ways.

Product 52

Product Objectives and Key Results Sales CRM 52

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). 3: Accelerate strategic initiatives.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103