Timeless growth principles that scaled $20M to $450M
Sales Hacker
APRIL 25, 2025
Cartas move into fund administration and private equity made technical expertise non-negotiable. Cartas customer onboarding didnt just reduce churn, it became a flywheel for expansion, referrals, and upsell across PE and VC networks. Invest in technical excellence early Solutions engineers are your secret weapon as complexity grows.
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