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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. This article will explore content through the SMART goal-setting framework, which stands for: S pecific. They can achieve outstanding results by striking the perfect balance between human insight and AI applications.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Some of these metrics focus on prospect behavior, like email open and click-through rates, while some focus on your behavior, like how many calls you schedule per week and how many deals you close.

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