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How AI will affect the future of search

Search Engine Land

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. They enable optimization through trend identification and advanced analytics. These tools provide insights into strategy performance, like click-through rates and page engagement.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. As a sales rep, it’s important to use technology to your advantage to streamline the process. And B2B salespeople are a big reason why it’s growing. Negotiation. Sales teams work out the terms of the deal.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape.