article thumbnail

Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

B2C 96
article thumbnail

Marketing is hiring more freelancers. Should one of them be you?

Martech

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. A lot of employees became remote workers or freelancers or found out that due to technology it’s possible for them to work remotely. One that’s giving them more leverage in the workforce.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

TV advertising: 6 key trends to watch in 2024

Martech

Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. billion by the end of 2027, per eMarketer. The integration of technology and the ability for viewers to interact with ads directly on their screens enables a more immersive and engaging experience. Get MarTech!

Retail 90
article thumbnail

Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

According to Gartner®, “Sales enablement budgets will increase on average 50% over current levels by 2027” (Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027, February 15, 2023)*. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact. “But

Launch 52
article thumbnail

How AI will affect the future of search

Search Engine Land

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. The blend of technology and the innate human touch in crafting compelling narratives is irreplaceable. Understand AI challenges: Recognize AI’s opportunities and pitfalls.

article thumbnail

How CMOs should respond to ChatGPT’s marketing impact

Martech

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027. It may give way to newer products over time, but its capabilities will surely transform how people interact with technology.

article thumbnail

15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. trillion in 2021 to $3 trillion by 2027. They have partnered with SWK Technologies and other integrators to help you get going seamlessly.

B2B 89