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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. By doing so effectively, you can unlock a path to scaling profits. Diminishing profit margins.

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15 cutting-edge tools every B2B marketer should know

Martech

Which products are best suited to the B2B world? Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. trillion in 2021 to $3 trillion by 2027.

B2B 86
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more.

Angle 76
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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. All of those examples are types of video game ads.

Gaming 92
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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

With limits on in-person meetings, it’s even more important to double down on your digital selling strategy. LinkedIn’s sales navigator is a relationship-based digital selling tool that’s designed to help you do just that. Very obviously on a societal level our society screwed up. Really bad.

Trust 99