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Retail media moves from the bottom of the funnel to center stage

Martech

Brands now run RMN campaigns on everything from Prime Video and streaming TV to native placements inside retailer mobile apps. For example, Walmart Connect’s partnership with Roku enables brands to run connected TV (CTV) campaigns that can directly link to in-store or online sales outcomes. Shoppable branded content. Native placements.

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AI-powered martech releases and news: April 24

Martech

They are telling investors it will turn cash flow positive in 2029. On Bluesky (yay), Business Insiders Ed Zitron wrote: This article saying OpenAI will top $125bn in 2029 is utterly awful and laughable. Can OpenAI make money? Execs at the of the revolutionary, money-burning company think so. Agents don’t exist!

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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

Global Expansion : With customers spanning 135+ countries and continued international investment, HubSpot has successfully created a global business with significant growth opportunities (their TAM is $76B in 2024, growing to $128B by 2029, with <10% penetration across all products).

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How Marketers Can Connect With Generation Alpha

Salesforce

By 2029, their economic footprint will exceed $5.46 And it won’t just be about lip-service or hashtag campaigns, either. The oldest members of Generation Alpha are just 14, but they’re already significantly influencing their parents’ buying patterns and are about to grow into their own buying power over the next few years.

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5 Award-Winning Brand Campaigns That Address Societal Issues in Meaningful Ways

Salesforce

That’s why I was so encouraged by what I saw in June at Cannes Lions , the annual creativity festival, where a number of winning campaigns embraced this ethos. With that, here are five campaigns leading the way, with takeaways you can apply to your own efforts. The campaign is helping to change lives. Join #TeamEarth.

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The Impact of Digital Asset Management (DAM) for Financial Services

Highspot

Whether its marketing campaigns, product sheets, or regulatory documents, every asset must be accurate, accessible, and on-brand. billion by 2029. A digital asset management solution provides a single repository for all brand assets. The demand for digital files in the industry cannot be overstated. Did you know?