Retail media moves from the bottom of the funnel to center stage
Martech
JUNE 24, 2025
Brands now run RMN campaigns on everything from Prime Video and streaming TV to native placements inside retailer mobile apps. For example, Walmart Connect’s partnership with Roku enables brands to run connected TV (CTV) campaigns that can directly link to in-store or online sales outcomes. Shoppable branded content. Native placements.
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