ConversionXL

APRIL 6, 2016

Angle (motivation you provide – both conscious and non-conscious). Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. Ton Wesseling: How to Utilize Your Test Capacity? you don’t have enough data and you can’t run A/B tests. Can begin running tests.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

NOVEMBER 28, 2022

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. A/B Testing. The Pillar-Cluster Model. Link Building.

Technique 101

Technique A/B testing Angle Pitch 101

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. So you want to have a different angle, a new angle, something that you’re about.”. Otherwise, the best you’ll achieve is entertaining window shoppers. A/B test action words, as well as button color and placement.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

Hubspot

FEBRUARY 23, 2017

Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. Build media lists. It varies by beat, but only 2% of publisher revealed they never read pitches while nearly 45% always or often read them.

Pitch 71

Pitch Angle Entertainment Objectives and Key Results 71