Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. They also had limited time to wait for results from a traditional A/B testing approach. . Testing images at scale.

Conversion 119

Conversion A/B testing Objectives and Key Results Manufacturing 119

Hubspot

APRIL 6, 2012

In fact, an A/B test from LessEverything showed that simply placing a phone number more prominently on the website generated a 1.8% Many ecommerce product pages include hackneyed, generic product descriptions -- I get it, it's much easier to just plop in the manufacturer's description. 3) Follow Product Page Best Practices.

Conversion 73

Conversion Cross-sell A/B testing Angle 73

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. If your business is up for it, you can do mass customization , like Dell or Timbuk2 – using efficient manufacturing. People want to see what they’re getting. The more the better. Does customization make money?

Conversion 105

Conversion Retail Price Territory 105

Hubspot

JUNE 14, 2012

Instead, offer high quality images of the product from multiple angles and, if possible, even use product videos to help simulate the tactile experience. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality. Take a look at how DWND Clothing (another HubSpot customer!)

Manufacturing 75

Manufacturing Angle Cross-sell Up-sell 75

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. Make delivery information much clearer or even test out offering free delivery to see if there’s an uplift in conversions. But what about spying?

Conversion 103

Conversion Retail Manufacturing Niche 103

Martech

SEPTEMBER 21, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. They also had limited time to wait for results from a traditional A/B testing approach. S erial 1 eBikes shifts gears to optimize digital assets.

B2B 77

B2B Manufacturing A/B testing Angle 77

ConversionXL

JULY 12, 2017

Show the products from different angles, in context, make them zoomable. What usually happens is either companies will use copy from the manufacturer (horrible for UX as well as SEO), or they will write weird, wordy copy that only makes sense to them. Here’s an example of an A/B test we ran to implement some urgency for Bob & Lush.

UX 100

UX User Experience Objectives and Key Results Conversion 100