ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 98

Customers User Experience Profit margin A/B testing 98

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JULY 22, 2021

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Now we need to look at UX errors. Technical errors.

User Experience 162

User Experience UX CTR Engineering 162

ConversionXL

AUGUST 30, 2018

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

FEBRUARY 3, 2022

Use your findings to fine-tune customer personas and make data-driven UX decisions. Test your UVP using: A/B testing. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Pay-per-click advertising. Split-test different ads targeted at the same customer.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Hubspot

JUNE 26, 2018

Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Before you come up with your campaign goals, gather some context. Choose an Email Campaign Type. A/B Testing.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114