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How to Recognize Great Conversion Optimization People

ConversionXL

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

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Confidence Intervals: A Guide for A/B Testing

ConversionXL

Confidence intervals are a standard output of many free and paid A/B testing tools. Most A/B test reports contain one or more interval estimates. Note: If you want a deeper dive, you’re in luck: I just released a book, Statistical Methods in Online A/B Testing , and I teach CXL’s course on A/B testing statistics.).

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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

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7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. you don’t have enough data and you can’t run A/B tests.