ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. What were the main reasons you chose the company you did? The limits of competitive analysis.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

FEBRUARY 26, 2014

These factors we use to target our keywords can be broken down into three main categories: timing, relevance to your audience, and relevance to your business. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. You Need To Be Where The People Are.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. The main point is that each potential transaction will be given the attention and flexibility it requires. Despite how rapidly technology and lifestyles are changing, the main steps remain the same.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. Websites are contextual.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Main focus – start testing your pricing model and the value proposition (what resonates with the clients). Value = (Knowledge + Process) x Skill x Attitude.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. The protagonist, the main characters, the supporting characters, sub-plot characters, one string characters. Pay them upfront so they don’t try to say X to get the money. If the copy won’t sell them, what will? Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86