5 essential PPC skills every agency pro must have
Search Engine Land
AUGUST 25, 2023
Next time you want to run an A/B test, go through the following steps: Take a hard look in the mirror. Identify if your A/B test doesn’t drive a 30% growth in your top KPI. To do that, you will want to use ad networks and channels. For example, do you know how CTR impacts CPC? Take your time; no rush here.
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