ConversionXL

OCTOBER 5, 2016

You might also consider combining that qualitative user testing data described above with quantitative survey data to create a UX baseline. A UX baseline serves two purposes… To better understand the effect of your design changes. . Collect data via an unmoderated remote user testing survey. ” (via NN/g).

UX 104

UX User Experience X-functional Launch 104

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Achieving a great customer experience that delights demanding customers (and delivers for demanding stakeholders) isn’t easy—even in the most forward-thinking organizations. Right now, you’re just like your new customers.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

MARCH 25, 2016

Below is a screenshot from a site for a product that “takes out the pain of team inboxes and enables you to scale your customer support, your hiring, your sales and more” Take a look at the icons and try to guess the benefit that it symbolizes… If you’re anything like me, your answers are way off. Easy to Comprehend.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

JUNE 26, 2017

Take his course on UX and Usability here. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team. Customer State.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. Finally, day three covered all things customer success and growth. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 10, 2018

From conversations with customers, support emails we receive and general feedback we can see that converting smartphone visitors into leads proves continuously challenging. For example, the most common screen size is still 780 x 1280 pixels. Smartphone keyboards are hardly an input device customers prefer. Screen size is one.

E-commerce 110

E-commerce UX Lead generation X-functional 110

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. 2) Analytics. So, “bottoms up,” I suppose.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Perhaps because they require effort (to X). Do you know your customers’ internal triggers? Gravity (customer’s initial motivation). Talia Wolf: How to Create Landing Pages That Address the Emotional Needs of Customers.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77