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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

I think in not too long, we won’t say these are AI companies. Guy Yalif: And so I think that’s one, really focus on what new use cases, what degrees of freedom does it enable you to do? Everyone, because it’s this, you know, it can feel like a big tax.

GTM 102
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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. In Ronny Kovahi 's talk at CXL Live a few years ago, he brought up a great point on A/B test results: the best case scenario is when you test something you thought was 'meh', and it wins. Embrace Being 'Wrong'.

Growth 101
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6 Conversion Rate Optimization Case Studies With Surprising Results

ConversionXL

Walmart used hands-on usability testing on both old and new designs, A/B tested various elements on the site and did overall speed improvements throughout the site. One of these tests involved using Facebook Login on checkout pages. They used Visual Website Optimized to run the test on 8000 visitors. The Execution.

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Unleash 19 Keynote Released to Public!

Outreach

The Outreach Exec team—Manny Medina, Anna Baird, Max Altschuler, and Andrew Kinzer—took the stage and the response was electric. We don’t want anyone feeling FOMU (Fear of Missing Unleash) so we decided to release our stellar keynote session to the public. Outreach Leadership Lights Up Unleash. No, he hasn’t lost it.

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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

Electrical and Commercial Equipment : 2.49% - 2.70%. A/B test a set of product pages, including testimonials on the variant only. The numbers have been most recently updated in September 2019. Agriculture : 0.62% - 1.41%. Arts and Crafts : 3.84% - 4.01%. Baby and Child : 0.71% - 0.87%. Cars and Motorcycling : 1.35% - 1.36%.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” It feels safer to choose Optimizely over a smaller A/B testing tool. Leadership.