FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Google agreed. SPARROW and “The Gatekeeper”.
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