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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Google agreed. SPARROW and “The Gatekeeper”.

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

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Maximizing Profits: How to Capitalize on Ecommerce Growth

Lead Fuze

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. So how do we get you more than just a few treats? We strategize.

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Sales and Marketing Strategy – Building Both For Success

The 5% Institute

Whether it’s increasing brand visibility, boosting sales , or expanding market share, setting specific, measurable, achievable, relevant, and time-bound (SMART) goals ensures a focused approach. Search Engine Optimization (SEO) Optimize your online presence for search engines.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Cost: Free.

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How to Optimize Videos for Conversions

ConversionXL

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Marketers share the same sentiments.

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The Ultimate Guide to Marketing Jobs

Hubspot

The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Marketing and promotional campaigns are essential to every company, regardless of industry, as organizations seek to grow and maintain their market share.

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