Remove A/B testing Remove Follow-up Remove Launch Remove Minimum Viable Product
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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? What is right for you? Agile Speed provides agility.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113
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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Dan’s four step process might look something like this, when applied… How do you come up with or choose the right idea? It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. via DanMartell.com).

Product 67
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Why Website Templates Are Not Optimized (and What to Do About It)

ConversionXL

Justin Rondeau of Digital Marketer doesn’t see it as an issue… Justin Rondeau , Digital Marketer: “Optimizers, for the most part, aren’t trained designers – for this reason I am VERY ok with them using site design templates for initial launches. Launch, get data, iterate, then improve.

UX 72
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7 Key Lessons I’ve Learned Working at CXL

ConversionXL

As Peep is prone to say, “amateurs focus on tactics while the pros follow processes.“. Because we have a rigorous and structured process, we’re able to constantly tweak and optimize it as well, as long as we’re focusing on the levers or points of impact: Test velocity. Test win rate. Average win per test.