ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All these templates have been relentlessly A/B tested.

Gaming 239

Gaming Commission X-functional Sales 239

Search Engine Land

NOVEMBER 15, 2023

You’ll also end up with a team of people who bring diverse approaches and perspectives. Which skills take up the highest portion of this person’s time? You might decide it’s okay for junior-level candidates to learn how to use your A/B testing tools on the job. Which skills would take too much time to teach?

A/B testing 86

A/B testing Negotiate UX Start-ups 86

Martech

NOVEMBER 6, 2023

To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Create consistent follow-ups.

Appointment 117

Appointment UX Objectives and Key Results Gambling 117

ClickFunnels

DECEMBER 25, 2022

10 Keep Optimizing Your Landing Page With A/B Testing! You can do so with A/B testing : Create two variants of the same page – variant A and variant B. Create a simple 6-email follow-up sequence. And launch your funnel! …in Want Russel To Show You How To Build Your First Sales Funnel?

A/B testing 130

A/B testing Lead generation Cross-sell Pitch 130

Martech

NOVEMBER 29, 2023

Campaigns today need to nurture customers over time, leading them to grow a following with your brand so that when they’re actually ready to make a purchase, you’re the one they go to first. If not, try to come up with actionable ways to gather and discuss feedback as a team. If this is a regular behavior on your team, well done!

Customers 90

Customers A/B testing Campaign Up-sell 90

Hubspot

SEPTEMBER 22, 2011

Sometimes, when looking at a test you’ve conducted on your website or in an email, it can be difficult to tell if the difference in performance actually meant something. By the end of this post, you should have superior knowledge of how to understand your marketing A/B test results and whether they're significant.

A/B testing 53

A/B testing Click Through Rate Campaign Launch 53

Hubspot

JANUARY 16, 2020

Netflix's comedy account is my favorite — it incorporates memes and updates about new stand-up specials, comedy series, and employs user-generated content (UGC) to engage with Netflix followers. For instance, it can tell you whether your audience is made up of travel buffs, cooking enthusiasts, or music lovers.

A/B testing 87

A/B testing Launch Campaign Technique 87

Lead Fuze

JANUARY 2, 2024

Think of these tools as silent wingmen that work 24/7 to fill up your sales funnel with high-quality leads. By automating email newsletters or follow-ups with A/B testing capabilities included in many platforms today, businesses can tailor their messaging so it resonates better with each segment within their target audience.

Lead generation 52

Lead generation A/B testing Cold Call Technique 52

ClickFunnels

JUNE 22, 2021

With Google Analytics, you can set up a custom funnel that allows you to track what’s happening in your lead generation funnel. Google Analytics allows you to have up to 5 stages per custom funnel, but you probably only need two for your lead generation funnel (the landing page and the Thank You page). Follow us on Instagram!

Lead generation 230

Lead generation A/B testing Contact Conversion 230

ClickFunnels

JUNE 23, 2021

Follow us on Instagram! Follow us on Instagram! Follow us on Instagram! Fortunately, online marketers have been A/B testing landing pages for over two decades now, so we know what the best practices are. Create a simple 6-email follow-up sequence. And launch your funnel! …in in just five days.

Lead generation 219

Lead generation Appointment A/B testing Pitch 219

ClickFunnels

AUGUST 5, 2021

Typically it is done via A/B testing (also known as split testing ): You create two variants of the same page: variant A and variant B. That’s the element that you are testing. Our homepage is a landing page that is designed to get the visitor to sign up for our free 14-day trial. Clear call to action.

Lead generation 130

Lead generation Conversion A/B testing Promote 130

Search Engine Land

JULY 12, 2023

This solution is ideal for interactive content such as product demonstrations, tutorials, live launches, and events encouraging viewer participation and feedback. Amazon ad-supported tier is in the works Following Netflix’s massive subscriber losses in 2022, the streaming platform responded by rolling out an ad-supported plan last November.

A/B testing 95

A/B testing Objectives and Key Results Campaign Strategize 95

ConversionXL

JUNE 16, 2022

If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money. This is your go-to strategy.

B2B 111

B2B Gaming Niche Appointment 111

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! 1 Set Up a Value Ladder Sales Funnel. Follow us on Instagram!

Cross-sell 246

Cross-sell Sales Niche Price 246

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). So you can start with, say, 5% and throttle up on a weekly basis as bugs are resolved.

Process 103

Process A/B testing Objectives and Key Results UX 103

Lead Fuze

DECEMBER 5, 2023

Generative AI is shaking up SEO. Shaking up the SEO game with generative AI. In essence, integrating generative AI into your digital landscape opens up vast amounts of possibilities for enhancing user experience, leading to higher engagement and better SEO outcomes. No wonder 68% of SEO experts plan to use AI tools.

A/B testing 52

A/B testing User Experience Engineering Strategize 52

Lead Fuze

AUGUST 13, 2021

In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. Launch Campaigns- Once you understand the structure and risk factors of your target customer, your team will have the knowledge necessary to build a tailored campaign. 5 Sales Readiness Group (SRG) – Comprehensive Selling Skills.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Launch 98

Salesforce

NOVEMBER 17, 2021

Use social automation tools to manage the unexpected and focus on the most important posts, like new product launches or holiday sale announcements. Test everything. A/B test your creative and copy to evaluate assets and special offers. Refine your email strategy to up your holiday marketing game.

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

ClickFunnels

AUGUST 1, 2022

Building a social media following can help you grow your online business faster. But it’s important to remember that merely having a social media following isn’t enough, you also need to know how to monetize it. Once you have your Value Ladder sales funnel set up, making sales through social media will be much easier!

Cross-sell 130

Cross-sell Pitch Sales Niche 130

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Growth is everyone’s business. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ClickFunnels

DECEMBER 5, 2022

Say, authors often use a free chapter as a lead magnet, then follow it up with a sales pitch for the book. We recommend writing up a case study on how you got results with the affiliate product, turning that case study into a PDF, and then using that PDF as a lead magnet. . Just make sure to A/B test everything!

Niche 130

Niche Pitch Cross-sell A/B testing 130

Search Engine Land

FEBRUARY 1, 2023

Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! But take a minute to create an account to follow along and play in the sandbox yourself.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

ClickFunnels

JANUARY 26, 2022

For example: Lead magnet: A free video tutorial on how to learn your first pull-up. Frontend product: A video course that teaches fundamental calisthenics skills such as bodyweight squats, hanging leg raises, dips, pushups, pull-ups, etc. Typically, these elements increase the conversion rate, but you still need to A/B test everything!

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

ConversionXL

JULY 16, 2021

If you aren’t chomping at the bit to sign up after reading that, you likely aren’t their ideal customer. And being the first to do something gives you a leg up. When they launched, their coolers were 10x the average price. They also followed our earlier advice: consistent innovation. Grab my attention or lose your chance.

Niche 127

Niche User Experience Launch Transportation 127

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. The hypothesis for the test The prompt aligns with this hypothesis: “Emotional appeals will generate more conversions than social proof.” Content elements.

A/B testing 96

A/B testing Campaign Retail Angle 96

Search Engine Land

APRIL 18, 2023

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? What is right for you? Organic traffic, by comparison, is far more scattershot.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

FEBRUARY 27, 2019

Customers who buy through email spend 138% more than those who don’t sign up for email offers. So it’s no surprise I received this email: Lush customers care about saving orangutans, and they might pick up a limited-edition soap because it makes them feel really good. But email isn’t going anywhere. compared to 7% for direct mail.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

JULY 16, 2019

– Jake Knapp, Sprint: How To Solve Big Problems and Test New Ideas in Just 5 days. You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. Build just enough of the campaign to get it ready for testing. The longer those assumptions remain unexamined, the greater the risk.

Drivers/motivators 114

Drivers/motivators Campaign Launch Gambling 114

ConversionXL

JANUARY 3, 2017

One of the principles we follow at WP Engine is to take an “outward facing mindset.” If a stranger walked up to you on the street, would you let them take a picture of your credit card and promise to mail you a wifi router later? Remember, be nice to future you and make sure your brand campaigns and A/B testing are aligned.

A/B testing 111

A/B testing Campaign Conversion Manufacturing 111

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

SaaStr

FEBRUARY 13, 2024

The answer didn’t show up in the data. Up until that point, just hire full-cycle AEs (outbound sourcing and sales). If they can’t do it, SDRs won’t be set up for success in Outbound either. The further up the funnel you go, the more you solve for quantity of demand. Think about these things as quantity vs. quality.

E-commerce 68

E-commerce Networking A/B testing GTM 68

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

NOVEMBER 22, 2021

The review crew at Outreach follows a series of steps to ensure new content has buy-in and approval before launch: Frontline reps submit their ideas for new content. Follow these best practices to involve reps in the sequence creation process: Use their time wisely. How to A/B test your sequences.

Objectives and Key Results 99

Objectives and Key Results A/B testing Sales Pitch 99