ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JULY 21, 2022

So the brand experience on Twitter is not joined up with Facebook or LinkedIn, and content is often pushed out to each platform with no differentiation or personalization. Omnichannel marketing approaches marketing through the lens of the customer. Test processes regularly to see which segments respond best to your marketing.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

MAY 27, 2015

It’s up to you). It has to focus on meeting your goals and matching up with your overall strategy. If you are planning a strategized website redesign, here’s a rough timeline that you can follow. But don’t pass this part up. You wouldn’t launch a campaign without goals, so why would you launch a website without goals?

A/B testing 71

A/B testing Launch Click Through Rate Start-ups 71

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Take the time. image source.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. A/B testing, then, is an attempt at establishing some form of causal inference. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

FEBRUARY 28, 2017

Dan’s four step process might look something like this, when applied… How do you come up with or choose the right idea? Most of the time, the experiments you run will have a zero percent conversion rate – meaning no customers were harmed during the making of this experiment. via DanMartell.com).

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ClickFunnels

NOVEMBER 18, 2021

Look at each part of your lead-gen funnel and identify the following metrics…. Conversion Rate — This is the percentage of people who convert at each step of your lead-generation funnel. Or maybe you find that most people aren’t scrolling far enough to see your most compelling testimonials… so you might try to move those up.

Lead generation 232

Lead generation A/B testing Conversion Click Through Rate 232

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Salesforce

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. Automation saves time , freeing up resources all small businesses need. Here are the key ones you should keep an eye on: Click-through rates (CTR) Clicks are the foot traffic of the digital world.

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

Hubspot

APRIL 26, 2012

4) Post Views per Contributor - Nothing like stirring up a little competition among your employees, right? Is it because he has a larger social media following to promote his blog post to? You can also encourage conversation by asking an intriguing question at the end of your posts to help stir up debate. Social Media.

Lead generation 74

Lead generation A/B testing CTR Click Through Rate 74

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. So growth marketers need to set up their tests and then get started quickly.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Salesforce

APRIL 16, 2024

Your aim is for people to follow you and engage with your content and promotions. Make sure to follow up and encourage satisfied customers to leave positive reviews. This can humanize your brand and make your followers feel more connected. Say you’re a local bakery hoping to increase foot traffic and online orders.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Sales Pop!

JANUARY 27, 2022

Moreover, automated emails prove to have a 17.27% higher click-through rate than regular emails. Besides, you can use automation to do the following: Create drip campaigns. Test subject lines. Schedule follow-ups and reminders. Set up email funnels. The answer is by following these tips.

Technique 98

Technique A/B testing Campaign Promote 98

ConversionXL

NOVEMBER 28, 2022

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. Like native content, video ads autoplay, and users can like, comment, share, follow, or re-use sounds.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

FEBRUARY 3, 2022

At launch, marketing is based on customer behavior related to the problem your product solves. This deep dive will help you establish how your messaging stacks up against your rivals and which aspects of your brand and product will help you stand out. Come up with several options and stress test each of them.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. It’s all about helping Google understand your website better so that pages show up for the right searches. Alternatively, you can use Semrush’s Site Audit Tool (free for up to 100 pages) or Ahrefs Site Audit tool. 302: Temporary redirect.

User Experience 162

User Experience UX CTR Engineering 162

The 5% Institute

JULY 25, 2023

Harnessing the Power of Stories Utilize the “stories” feature on platforms like Instagram and Facebook to provide behind-the-scenes glimpses of your business, product launches, customer testimonials, and more. A/B Testing Continuously test different elements of your email campaigns, such as subject lines, content, and CTAs.

A/B testing 52

A/B testing Lead generation Click Through Rate Campaign 52

Hubspot

FEBRUARY 28, 2020

If you've followed HubSpot's history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we had a team to manage our web strategy. When determining our KPIs , we debated between using click-through-rates, conversion rates, or estimated revenue.

User Experience 97

User Experience Click Through Rate A/B testing Conversion 97

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. 60-80% open rates and click through rates. Dropbox: first achieved growth through virality. Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

JUNE 15, 2012

So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to the webinar. So we read through them all (yes, we actually read your questions!) That's why it's critical to perform an A/B test like this for yourself to determine which method is best for you. We get that.

Click Through Rate 70

Click Through Rate A/B testing CTR Contact 70

Hubspot

SEPTEMBER 18, 2012

When you've reached the point of trying to optimize for conversions, you'll want to do some serious A/B testing. Well, after you've tested basic things like copy, placement, and button color, you need to step it up a notch. And as a company who has tested CTA design 'til the ends of the earth (and then some.

Click Through Rate 76

Click Through Rate A/B testing CTR Presentation 76

ConversionXL

APRIL 29, 2014

Many people get hung up at the testing stage. Running A/B tests, they assume that they’re “doing CRO”, and to some extent they are, but the lack of a systematic approach to continual improvement leaves them with shallow victories that fail to translate into long-term growth. The Power of a System.

Engineering 117

Engineering Growth Conversion A/B testing 117

Hubspot

SEPTEMBER 4, 2019

Alex Birkett , Senior Growth Marketing Manager at HubSpot, explains why getting featured on these lists is so important for your business: "If you look at these search results in terms of pure click-through rate, there's an upper limit on how much traffic you can bring to your own product page by ranking on your own site's listicle.".

A/B testing 101

A/B testing Pitch Referrals Niche 101

Hubspot

SEPTEMBER 12, 2019

Ability to add third-party pixels for A/B testing. To use Instant Experiences, follow these three steps: 1. In the past, lead generation campaigns on Facebook had difficulty capturing high-quality leads, mainly because there was such a low amount of friction between clicking an ad, and signing up for the campaign.

Campaign 73

Campaign Lead generation Transportation A/B testing 73

Hubspot

JULY 20, 2012

Hopefully you'll be doing something in the sun this weekend, like sipping a fruity drink on the beach with the breeze blowing through your hair, your skin glowing, and sand between your toes. Or maybe you're stuck putting the finishing touches on that marketing campaign you're launching on Monday. Cuz I want it all. or nothing at all."

Drivers/motivators 70

Drivers/motivators Cold Call A/B testing Click Through Rate 70

ConversionXL

AUGUST 17, 2016

If that’s the case, then logic follows that sending them a series of abandoned cart emails would be or is an unnecessary effort. Running a Hold Out Test. To further prove this point, we run a hold out test to measure the value of a: Group of cart abandoners who receive a cart abandonment campaign.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

NOVEMBER 14, 2011

Rule 3: Good landing page follows a certain structure. If the visitors came by clicking on an ad, it must correspond to the ad text that triggered the page. Put a large sign-up form on the right side of the landing page, make it stand out. Follow these 4 steps to get it right. A benefit oriented headline. Long or short?

Process 116

Process Consult A/B testing Promote 116

ConversionXL

NOVEMBER 14, 2011

Rule 3: Good landing page follows a certain structure. If the visitors came by clicking on an ad, it must correspond to the ad text that triggered the page. Put a large sign-up form on the right side of the landing page, make it stand out. Follow these 4 steps to get it right. A benefit oriented headline. Long or short?

Process 82

Process Consult A/B testing Promote 82

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Customers go online to avoid calling—rebuilt page to make it more experiment-friendly and targeted reduction in customer call rates. Don’t get caught up in hacks.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114