ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All these templates have been relentlessly A/B tested.

Gaming 239

Gaming Commission X-functional Sales 239

Hubspot

JANUARY 16, 2020

Netflix's comedy account is my favorite — it incorporates memes and updates about new stand-up specials, comedy series, and employs user-generated content (UGC) to engage with Netflix followers. Marketers should use audience targeting to formulate campaigns that will align directly with their consumers' lifestyles.

A/B testing 90

A/B testing Launch Campaign Technique 90

ClickFunnels

JUNE 22, 2021

With Google Analytics, you can set up a custom funnel that allows you to track what’s happening in your lead generation funnel. Google Analytics allows you to have up to 5 stages per custom funnel, but you probably only need two for your lead generation funnel (the landing page and the Thank You page). It’s a waste of a click.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Lead Fuze

JANUARY 2, 2024

Think of these tools as silent wingmen that work 24/7 to fill up your sales funnel with high-quality leads. By automating email newsletters or follow-ups with A/B testing capabilities included in many platforms today, businesses can tailor their messaging so it resonates better with each segment within their target audience.

Lead generation 52

Lead generation A/B testing Cold Call Technique 52

ClickFunnels

DECEMBER 25, 2022

One way to do that is to look at your sales data, see what traits leads that convert into paying customers tend to have in common and then use those common traits in your marketing campaigns to attract more people like that. #10 10 Keep Optimizing Your Landing Page With A/B Testing! Create a simple 6-email follow-up sequence.

A/B testing 130

A/B testing Lead generation Cross-sell Pitch 130

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! 1 Set Up a Value Ladder Sales Funnel. Follow us on Instagram!

Cross-sell 246

Cross-sell Sales Niche Price 246

Hubspot

SEPTEMBER 22, 2011

Sometimes, when looking at a test you’ve conducted on your website or in an email, it can be difficult to tell if the difference in performance actually meant something. By the end of this post, you should have superior knowledge of how to understand your marketing A/B test results and whether they're significant.

A/B testing 53

A/B testing Click Through Rate Campaign Launch 53

ClickFunnels

JANUARY 26, 2022

Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. He started excluding women from his Facebook Ads campaigns! For example: Lead magnet: A free video tutorial on how to learn your first pull-up. I love them! to your sales page. Get a FREE Copy!

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Growth is everyone’s business. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Lead Fuze

AUGUST 13, 2021

In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. Launch Campaigns- Once you understand the structure and risk factors of your target customer, your team will have the knowledge necessary to build a tailored campaign.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Launch 98

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money. This is your go-to strategy.

B2B 117

B2B Gaming Niche Appointment 117

ClickFunnels

DECEMBER 5, 2022

Say, authors often use a free chapter as a lead magnet, then follow it up with a sales pitch for the book. We recommend writing up a case study on how you got results with the affiliate product, turning that case study into a PDF, and then using that PDF as a lead magnet. . Just make sure to A/B test everything!

Niche 130

Niche Pitch Cross-sell A/B testing 130

Search Engine Land

FEBRUARY 1, 2023

Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! But take a minute to create an account to follow along and play in the sandbox yourself.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

ConversionXL

JULY 16, 2019

– Jake Knapp, Sprint: How To Solve Big Problems and Test New Ideas in Just 5 days. You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy.

Drivers/motivators 114

Drivers/motivators Campaign Launch Gambling 114

Lead Fuze

DECEMBER 5, 2023

Generative AI is shaking up SEO. Shaking up the SEO game with generative AI. In essence, integrating generative AI into your digital landscape opens up vast amounts of possibilities for enhancing user experience, leading to higher engagement and better SEO outcomes. No wonder 68% of SEO experts plan to use AI tools.

A/B testing 52

A/B testing User Experience Engineering Strategize 52

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program.

A/B testing 103

A/B testing Campaign Retail Angle 103

ConversionXL

JULY 16, 2021

If you aren’t chomping at the bit to sign up after reading that, you likely aren’t their ideal customer. And being the first to do something gives you a leg up. When they launched, their coolers were 10x the average price. They also followed our earlier advice: consistent innovation. Grab my attention or lose your chance.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

JANUARY 3, 2017

He or she rolls in out of left field reigning in our ideas or making us update high-converting pages with topical campaign driven brand messaging. One of the principles we follow at WP Engine is to take an “outward facing mindset.” Enter the brand jerk. We all know the brand jerk. Image Source. But, but, but… math,” we mutter.

A/B testing 111

A/B testing Campaign Conversion Manufacturing 111

ConversionXL

FEBRUARY 27, 2019

Customers who buy through email spend 138% more than those who don’t sign up for email offers. While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Where are you right now?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Search Engine Land

APRIL 18, 2023

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? What is right for you? Organic traffic, by comparison, is far more scattershot.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JULY 21, 2022

So the brand experience on Twitter is not joined up with Facebook or LinkedIn, and content is often pushed out to each platform with no differentiation or personalization. Omnichannel focuses on quality, creating marketing campaigns based on customer interests. Essentially, it’s quantity vs. quality.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

MAY 3, 2017

Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. I’m willing to bet you have access to the following data points: Purchase date. Landing Pages.

E-commerce 133

E-commerce Customers Cross-sell Represent 133

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

SalesLoft

JULY 22, 2022

You and your team can use a sales technology like Salesloft to scale parts of your cold email marketing campaign. We’ll also go over tips for cold email lead generation, including how to boost conversion rates for your cold email campaign. In doing so, your reps can learn more about hot leads and build stronger relationships.

A/B testing 59

A/B testing Contact Technology Technology 59

SaaStr

FEBRUARY 13, 2024

The answer didn’t show up in the data. Up until that point, just hire full-cycle AEs (outbound sourcing and sales). If they can’t do it, SDRs won’t be set up for success in Outbound either. The further up the funnel you go, the more you solve for quantity of demand. Think about these things as quantity vs. quality.

E-commerce 73

E-commerce Networking A/B testing GTM 73

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

ConversionXL

NOVEMBER 5, 2015

Think about it… What other channel can you launch something and drive sales immediately? Launch a viral competition. A viral competition is a competition where you enter with an email address, and then get extra entries for every person who signs up from your referral. A/B testing of messaging.

Launch 134

Launch Campaign Referrals Promote 134

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Just make sure to A/B test everything. Step #5: Test Your Lead Generation Funnel. Want to make more sales?

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Lead Fuze

JUNE 30, 2023

In addition to these digital techniques we won’t neglect traditional methods such as cold calling or direct mail campaigns but rather look at ways they can be combined with modern tactics for maximum effect. Plus, it has advanced analytics to measure campaign performance and spot areas for improvement.

Lead generation 52

Lead generation Cold Call Referrals CRM 52

Hubspot

MARCH 29, 2013

To catch you up to speed, here's an abbreviated version of Lieberman's recommendations. Make sure your website has the right messaging to help visitors pass the blink test. Share your blog content with social media followers. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 75

A/B testing Angle Education Campaign 75

Lead Fuze

JULY 23, 2023

This process serves as the foundation for developing effective marketing campaigns and guides businesses towards their ultimate goal – converting potential customers into loyal patrons. Discover how to divide customers based on demographics, geography, psychographics, and behavior for effective marketing campaigns. Stay tuned.

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

Lead Fuze

NOVEMBER 10, 2023

Automating Repetitive Tasks with AI Digital marketers often find themselves swamped with repetitive tasks such as data collection or email campaigns. Instead, it frees up more time for creative endeavors like strategy formulation and branding initiatives—areas where human ingenuity truly shines. But guess what?

Gaming 52

Gaming Strategize Technology Technology 52

ConversionXL

MAY 3, 2020

That’s why optimizers conduct quality assurance on sites, landing pages , test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to. For optimizers, quality assurance ensures the quality of a site (or landing page, test treatment, email campaign, etc.)

UX 63

UX User Experience X-functional Launch 63