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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94
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How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. This role is far more product-driven. Source: Nanigans.

Promote 141
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Follow-up research highlights how the curse applies to other fields. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Ask dumb questions you think sound too obvious—whether that’s through one-on-one surveys or by polling social media followers. What do they like best?

Pitch 133
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111
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Email Marketing for Small Business: Here’s All You Need to Know

Salesforce

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. Automation saves time , freeing up resources all small businesses need. Here are the key ones you should keep an eye on: Click-through rates (CTR) Clicks are the foot traffic of the digital world.

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The Ultimate Glossary of Performance Metrics Every Marketer Should Know

Hubspot

4) Post Views per Contributor - Nothing like stirring up a little competition among your employees, right? Is it because he has a larger social media following to promote his blog post to? You can also encourage conversation by asking an intriguing question at the end of your posts to help stir up debate. Social Media.

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How to Conduct a Technical SEO Audit

ConversionXL

Neglect them, and you run the risk of pages not showing up in SERPs. It’s all about helping Google understand your website better so that pages show up for the right searches. Alternatively, you can use Semrush’s Site Audit Tool (free for up to 100 pages) or Ahrefs Site Audit tool. 302: Temporary redirect.