article thumbnail

A guide to ad variations in Google Ads

Search Engine Land

For instance, responsive search ads can consist of up to 15 headlines and four descriptions in a practically endless variety of formats. Let’s start with an overview of how to set up ad variations and move on to practical ideas for using them in your accounts. may affect the accuracy here. Business email address Subscribe Processing.

CTR 122
article thumbnail

How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results.

CTR 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How will Google’s Search Generative Experience impact PPC marketing?

Search Engine Land

.” Impact on CTR Once SGE is fully implemented, the group believes advertisers will see a substantial impact on click-through rates (CTR). Levy noted that his Google Ads representative has already started guiding him away from focusing on metrics like CTR.

CTR 138
article thumbnail

Google RSAs in 2024: Everything you need to know

Search Engine Land

Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). Single-headline ads are popping up more frequently in search results, and the system sometimes chooses to add a headline and the beginning of the description line.

CTR 127
article thumbnail

How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

I expect more will follow what we’re doing at my agency when they generate content for their clients as the knowledge of the approach becomes more commonplace. It’s like sending someone out to pick up a gourmet cheesesteak from Barclay Prime, and they come back with a veggie sandwich from Subway – not what you asked for.

CTR 145
article thumbnail

SEO content optimization: How to rank higher and convert better by SE Ranking

Search Engine Land

With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority. For instance: If a page ranks high on SERPs but has a low CTR, you might need to improve your metadata.

CTR 145
article thumbnail

Twitter blocks links to Meta rival Threads

Search Engine Land

Since Threads launched on July 5, the app has become the fastest-growing social media platform in history and trending regularly on Twitter. ” “Adding “filter:follows” and clicking Latest will show you everyone you follow who has posted links to Threads.” Why we care. ” Why now?

CTR 98