Search Engine Land

FEBRUARY 13, 2023

Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors. Google also revealed that Webmaster Central had more than a million users.

CTR 90

CTR Engineering Sports Launch 90

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this.

Promote 141

Promote Campaign Pitch Niche 141

Hubspot

FEBRUARY 14, 2024

Expert Tips for Writing Sales Emails If you follow these sales email tips, you’ll feel less icky and more enthusiastic about your sales email campaigns. You’ll know exactly what your target audience wants, and you may find you develop a pool of people to support you with new product launches. Write as if they’re humans.

Sales 67

Sales Follow-up Campaign Objectives and Key Results 67

Search Engine Land

MAY 19, 2023

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. OK, if you have a brand new site to launch with a small budget and all the keywords that are relevant to you have extremely high competition, that's bad. How is it calculated? Very simple and very actionable.” SUBSCRIBE See terms.

Gambling 128

Gambling Niche CTR Strategize 128

ConversionXL

APRIL 14, 2021

Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.)

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

CTR 74

CTR Sports Finance Campaign 74

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. But fear no more! First, Create a Killer Keyword List.

Campaign 77

Campaign CTR Networking Click Through Rate 77

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Search vs. Display Ads: What's the Difference? for display ads.

CTR 51

CTR Campaign Conversion Launch 51

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. While some platforms (ahem, Facebook) already have advanced targeting options, others are focused on quickly catching up. You don’t want to optimize for CTR or conversion rate.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. How to set up YouTube Ads. The first step to set up YouTube Ads is to create a YouTube channel.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Search Engine Land

JULY 31, 2023

Here are five tips to ensure your programmatic campaign is as successful as possible. Clearly focusing on your client’s objectives will inform almost everything about how you set up your programmatic activity. Aligning your objectives with your campaign strategy from the outset is key.

Campaign 92

Campaign CTR Niche Networking 92

Search Engine Land

MAY 14, 2024

Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). Here’s a rundown of everything you should know about RSAs in 2024.

CTR 63

CTR Campaign Legal Launch 63

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. Objective Selection.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Hubspot

NOVEMBER 19, 2012

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. To start your advertising campaign, go to https://www.facebook.com/advertising.

Promote 78

Promote CTR Campaign Lead generation 78

Hubspot

APRIL 26, 2012

Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. 4) Post Views per Contributor - Nothing like stirring up a little competition among your employees, right? Is it because he has a larger social media following to promote his blog post to?

Lead generation 74

Lead generation A/B testing CTR Click Through Rate 74

Hubspot

MAY 23, 2017

Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Every year, their percentage would go up. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox.

Clients 73

Clients Technology Technology Contract 73

Search Engine Land

JUNE 7, 2023

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. Finally, cultural awareness must also apply when making up marketing materials.

Territory 88

Territory Click Through Rate Campaign Gambling 88

Salesforce

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Automation saves time , freeing up resources all small businesses need.

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads are a natural part of the experience. You can use this to your advantage to sell more products.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Facebook Will Launch Graph Search For Mobile “Pretty Soon” 2014: It had been over a year since Graph Search launched.

Real Estate 89

Real Estate Electricity CTR Launch 89

Search Engine Land

MARCH 8, 2023

Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI. Make daily annotations of every change deployed, new campaigns launched, new landing pages implemented, and more. Mention when you delivered positive returns on the amount spent on paid campaigns. This is the kind of information the C-suite wants to see.

Objectives and Key Results 93

Objectives and Key Results CTR Consult Presentation 93

ConversionXL

JUNE 2, 2022

They then built and implemented their account-based multi-touch marketing campaign around those targets. Based on your understanding of each unique account (whether you’re more likely to reach them on social media or other platforms), run a targeted ad campaign using one of the following: Traditional display ads. Native ads.

Launch 100

Launch Campaign Pipeline Growth 100

Lead Fuze

JULY 5, 2021

Deadly marketing on Facebook mistakes should be avoided in your new product launch marketing plan. . That is why it is important to a marketing plan as you are about to launch a new product. . An error-free new product launch marketing plan is what you need! Ever done one of those “Which Deadly Sin Are You?” Click To Tweet.

Launch 59

Launch Product CTR Up-sell 59

Lead Fuze

AUGUST 6, 2021

This also includes identifying customers who have signed up for a trial of your product, but haven’t begun using it. If you want to increase revenue fast, start by reaching out to customers to cross-sell and up-sell products you think could also meet their needs. 7 Increase Repeat Purchases from Existing Customers. Click To Tweet.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate CTR Cross-sell 64

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . Set up canonical tags to point search engines at important pages.

User Experience 162

User Experience UX CTR Engineering 162

Hubspot

JUNE 29, 2020

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. Use this ad type, if you want to create highly stylized Ads for your campaign. A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes.

CTR 101

CTR Campaign Promote Launch 101

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Let's get started. 1) Email Marketing Manager. Clickthrough Rate.

CTR 76

CTR Lead generation Campaign Sales 76

ConversionXL

NOVEMBER 10, 2020

When reflecting on these challenges, I initially thought about a jungle gym, because it allows you to travel up, down, and sideways. Up-and-down on the seesaw? Playground designers intend for you to slide down the slide, but, of course, children always want to climb up the slide. Enter the playground. Of course not!

Strategize 139

Strategize Teamwork Education Follow-up 139

Hubspot

MAY 14, 2018

You want to provide value up front, giving your contacts something that helps them before asking them for a single thing. 30% open rate (OR), and a 14% click-through-rate (CTR). We saw an uptick in OR to 27% and CTR to 17%. How to Launch a Pick Your Own Adventure Nurturing Strategy at Your Company. Should be helpful.

CTR 77

CTR Click Through Rate Contact Follow-up 77

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

AUGUST 26, 2015

When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. To help, we've put together a checklist to help you keep all of your campaign details straight.

Objectives and Key Results 78

Objectives and Key Results Campaign CTR Click Through Rate 78

Hubspot

MAY 8, 2018

Followed up by a bit.ly Many singular chat sessions can get up to that length?—?and If you launch on FB Messenger in the same four countries, it’s one launch and of course 1 cost structure (free) and the build is to a single API. Now that sounds like a great way to spend a week leading up to an exciting new launch.

Click Through Rate 72

Click Through Rate CTR Launch Conversion 72

Hubspot

FEBRUARY 2, 2015

"Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. "If Certain campaigns you run may take longer than a day to see results (we will go through that in the next section). Inbound Links.

Campaign 78

Campaign Promote Engineering CTR 78

Hubspot

SEPTEMBER 18, 2012

Well, after you've tested basic things like copy, placement, and button color, you need to step it up a notch. we're always testing new designs to see if we can improve conversions), we can vouch for the impact a new CTA design from our branding department can have on CTR. And when you open them up? The problem? Tisk tisk.

Click Through Rate 76

Click Through Rate A/B testing CTR Presentation 76

Hubspot

JUNE 15, 2012

So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to the webinar. As we've previously reported , transactional emails such as order receipts or confirmations have the highest click-through rate, followed by newsletters, with promotional emails having the lowest CTR of all.

Click Through Rate 70

Click Through Rate A/B testing CTR Contact 70