Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. What can you do?

Appointment 127

Appointment UX Objectives and Key Results Gambling 127

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Find out more about Bayesian A/B Test calculation and Bandit Testing.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). you’re planning UX changes, leads are down, your internal team lacks experience for a particular project, etc.), There are enough people who misuse A/B testing for trial and error or gambling.

Process 94

Process Objectives and Key Results A/B testing Referrals 94