Hubspot

NOVEMBER 5, 2020

This clearly becomes a problem when you add more than one keyword, however. Imagine the expected value (the “predicted value of a variable, calculated as the sum of all possible values each multiplied by the probability of its occurrence”) of an A/B test is $1,000. What’s the cost of all that? Over $1,000?

A/B testing 83

A/B testing Territory Real Estate SQL 83

ConversionXL

JUNE 19, 2019

Ben Labay: “How to Add Millions in Revenue with Voice of Customer”. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. A/B test everything using statistical frameworks.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. The hard part is testing the right things, and having the right treatment. Those two add up to indicate execution velocity. Mark down all URLs that load with sub-optimal speed.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Something like A/B testing is the perfect topic to offer a checklist. Go into Ahrefs and plug your blog post URL in the site explorer feature. Reduce friction where possible. There’s a mismatch there.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

JUNE 21, 2015

Put your newsletter signup URL directly in your email signature. Add qualifying questions to email signup forms. Think about ways to add more value to that post. If you have low transaction count, test high impact things (big changes) – if the uplift is high, you’ll need less sample size.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105