Remove A/B testing Remove Market share Remove Presentation Remove User Experience
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. This is the tension. “If Google agreed.

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

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Lies, Damned Lies, and (Some) Marketing Statistics

ConversionXL

It continues to worm its way into innumerable agency and media company presentations. Jackson Fox, user experience director at Viget. Only 1 in 7 AB tests are winners, give or take. . In the world of AB testing, it’s “common” knowledge that most of your A/B tests will fail.

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Maximizing Profits: How to Capitalize on Ecommerce Growth

Lead Fuze

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. So how do we get you more than just a few treats? We strategize.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Cost: Free.

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How to Optimize Videos for Conversions

ConversionXL

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The presentation and organization goes a long way to generating comfort in the purchase decision.” Start by split testing a video vs. no video.