ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Martech

NOVEMBER 6, 2023

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Preparation is vital. What can you do?

Appointment 123

Appointment UX Objectives and Key Results Gambling 123

ConversionXL

AUGUST 17, 2017

Pretty much every UX/CRO expert and company will advise you to tread lightly when it comes to radical redesigns. Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming. The actual testing and analysis of results constitute only the last two steps. UX reports. Heat mapping data.

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

JUNE 3, 2019

Email testing should be about far more than opens and clicks, though.). If the shopping experience is full of friction, why would anyone return? What’s more is that an A/B test of the message—changing “Why did you cancel?” Retention, along with many of our usage metrics, have improved as a result of some of these changes.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. The result? Guide users to the offer as quickly as possible. via Observer ]. Image source. Acquisition.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JANUARY 9, 2019

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Here’s how we do it at DePalma.

UX 131

UX Process User Experience Technique 131

ConversionXL

FEBRUARY 3, 2022

The result? People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. The result? Three years later, they were a $5 million business.

Growth 102

Growth Product Objectives and Key Results User Experience 102