ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

DECEMBER 7, 2016

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. This means that personalization and related technologies left the “nice to have” category for good.

UX 115

UX Technique Conversion Product 115

ConversionXL

SEPTEMBER 3, 2021

To keep CAC low, leverage earned media, build influencer partnerships, prioritize your UX, measure post-install events to reengage users, and consistently optimize on-metadata and off-metadata app store factors (more on this in the next section). . Doing so helps to level up your UX and build personalized, tailored journeys.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

JUNE 30, 2019

and you can definitely use it for UX and conversion optimization , too. There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing. Free UX & Usability course. Competitor X is doing Y.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

MAY 3, 2020

You might also consider combining qualitative user testing data with quantitative survey data to create a UX baseline. A UX baseline serves two purposes: Better understand the effect of your design changes. Better understand how your site’s UX compares with your competitors. ” (via NN/g).

UX 63

UX User Experience X-functional Launch 63

ConversionXL

OCTOBER 5, 2016

You might also consider combining that qualitative user testing data described above with quantitative survey data to create a UX baseline. A UX baseline serves two purposes… To better understand the effect of your design changes. . Collect data via an unmoderated remote user testing survey. ” (via NN/g).

UX 104

UX User Experience X-functional Launch 104

ConversionXL

JANUARY 24, 2017

What are the industry and technology trends that are fueling the need for these skills? It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. What should they learn today? For example, a web designer.

Conversion 87

Conversion UX A/B testing SQL 87