Account management Event Production Product 
Salesforce
MAY 15, 2025
Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.
Sales Hacker
JUNE 2, 2021
The meeting began with the product marketing leader outlining how the messaging and positioning was changing. This was followed by the sales leader announcing how frustrated he was at not being asked for real world customer examples and pain points that could be used to drive the direction and components of this product release.
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Salesforce
MAY 15, 2025
Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.
Hubspot
JULY 6, 2016
After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. As an agency account manager, I once got a call from a client who said his email account wasn’t working, and he needed our help fixing it. Don’t jump to assign blame.
Heinz Marketing
OCTOBER 29, 2018
I’ve been doing some of those around the country, getting some CMOs together to talk about Sales Pipeline, talk about how to create more predictable Sales Pipeline production. The given that you’re going to be able to do the seamless execution and have the amazing production and get Magic Johnson on the stage.
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