Martech

JUNE 9, 2025

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support.

Strategic partnership 68

Strategic partnership Strategize Government Negotiate 68

SaaStr

JUNE 19, 2025

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. The days of relationship-only selling are over in AI-adjacent markets. In the age of AI, traditional relationship-based selling isn’t enough.

Strategic partnership 107

Strategic partnership Meeting SQL Technical Sales 107

Partners in Excellence

FEBRUARY 23, 2022

We put in place programs to attract channel partners (or if we are a channel, to attract the companies developing the products/solutions) getting them to sell our products. The dominant model has been a “sell through model.” Sometimes we have challenges in managing these relationships. A new type of channel partner.

Strategic partnership 137

Strategic partnership Sales Commission Strategize 137

Partners in Excellence

MARCH 9, 2022

I cringe every time I get an email or social media invitation, “Dave, we’d like to partner with you… ” It’s always code for, “I want to sell you something!” Partnering, true partnering, is critical to success in buying/selling. Strategic partnerships have existed in various forms for decades.

Sell 78

Sell Strategic partnership Strategize High impact 78

Sales Hacker

AUGUST 7, 2020

Sales Manager. Social Centered Selling. Vice President of Sales & Strategic Partnerships. Business Development Manager. Territory Account Manager. VP Sales and Account Management. Account Executive. Strategic Partnerships (APAC). Account Executive.

Territory 130

Territory Presentation Strategic partnership Inside sales 130

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Hubspot

APRIL 8, 2011

At that time, he was the owner and founder, head of business development, designer, developer, and account manager for all projects. With his attention being pulled in so many different directions, finding time to think strategically about how he could grow the business was hard to do, but needed.

Strategic partnership 72

Strategic partnership Cold Call Account management Education 72