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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. These actions help advertisers better understand the full value of their video ad spend and where to allocate budget to increase results. How to Set Up & Launch a YouTube Video Advertising Campaign.

Campaign 101
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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge.

Referrals 136
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This day in search marketing history: January 20

Search Engine Land

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) Report: Google Leads U.S.

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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

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Navigating the Evolution: The History of Marketing Uncovered

Lead Fuze

From market stalls in ancient times to the digital age’s SEO-driven campaigns, the history of marketing is a thrilling journey. Once upon a time, personal recommendations were the most powerful marketing tool. Well, the introduction of radio advertising in 1922 completely transformed this landscape.

Gaming 52
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First-Party Data: How You Can Succeed in a Cookieless World 

Salesforce

TechBat aims to use its first-party data to launch a comprehensive campaign promoting its new artificial intelligence (AI)-powered project management tool designed for small to medium-sized businesses (SMBs). They promote these through their newsletter, social media channels, and website landing pages. Back to top ) 3.

Campaign 109
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8 Key Mobile Marketing Trends

Hubspot

Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. market will more than double in size, reaching $2.5 eMarketer calculated that U.S.