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Google launches new AI-powered features for Performance Max campaigns

Martech

Google Ads introduced six new AI-powered features for Performance Max campaigns. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer Value mode.

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TikTok launches ads transparency library

Search Engine Land

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran.

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Reddit launches AI keyword research tool

Martech

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. This will help advertisers display the most fitting ads to the most relevant Reddit users. The post Reddit launches AI keyword research tool appeared first on MarTech. What is Keyword Suggestions. Get MarTech!

Launch 73
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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. These actions help advertisers better understand the full value of their video ad spend and where to allocate budget to increase results. How to Set Up & Launch a YouTube Video Advertising Campaign.

Campaign 101
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Google is getting rid of similar audiences segments

Search Engine Land

Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed from all ad groups and campaigns. What this means. More automation.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

A challenging digital marketing world. Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Four universal digital marketing pain points.

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Microsoft credit card ads are now available globally, plus 11 other new product updates

Search Engine Land

Credit card ads were launched last year to advertisers in the US and Canada. Now available in all Shopping Campaigns global markets.” Advertisers can now manage Audience Ads with multiple assets from within the Microsoft Editor tool. Get the daily newsletter search marketers rely on. Credit card ads.