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TikTok launches ads transparency library

Search Engine Land

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran.

Launch 95
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IAB launches new privacy compliance tool

Martech

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. The post IAB launches new privacy compliance tool appeared first on MarTech.

Launch 108
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Google launches new AI-powered features for Performance Max campaigns

Martech

The post Google launches new AI-powered features for Performance Max campaigns appeared first on MarTech. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Email: Business email address Sign up now Processing.

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Reddit launches AI keyword research tool

Martech

This will help advertisers display the most fitting ads to the most relevant Reddit users. The post Reddit launches AI keyword research tool appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Launch 76
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IAB Tech Lab launches first clean room standards

Martech

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!

Launch 85
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Instagram Ads on Reels now available to more marketers

Search Engine Land

Get the daily newsletter search marketers rely on. Since its launch, Ads on Reels has witnessed rapid growth, with people re-sharing them more than 2 billion times a day – a number that has doubled over the last six months. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms.

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Google is getting rid of similar audiences segments

Search Engine Land

This solution is already available in Google Ads and will be launched for Display & Video 360 in the first half of 2023. For Awareness and Reach video or Consideration video campaigns, audience expansion makes it easier for businesses to reach more people likely to convert. Availability. Things to know. Dig deeper.

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