Martech

SEPTEMBER 1, 2023

Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. It also analyzes the original context of each keyword to ensure that only those in a brand-safe and suitable environment are offered to advertisers, Reddit said. What it looks like.

Launch 73

Launch Campaign Technology Technology 73

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!

Launch 84

Launch Technology Technology Clients 84

Salesforce

SEPTEMBER 13, 2023

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Become an Einstein Wondering how generative AI technology can take your marketing efforts further?

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

MAY 8, 2023

Advertisers using Microsoft Advertising will show up in chats based on the same outcomes-based metrics that serve those ads to other Microsoft assets like search and video games. From what we hear, advertisers don’t want to be disrupted right now,” said Kya Sainsbury-Carter, corporate vice president, Microsoft Advertising.

Real Estate 71

Real Estate Advertising/ Marketing Launch Gaming 71

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Getting started with dynamic in-game advertising. Instead, game publishers create and sell inventory for advertisers after the game is released.

Gaming 100

Gaming E-commerce Cross-sell Sports 100

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

Launch 71

Launch Retail Networking Follow-up 71