Advertising/ Marketing Launch Service Technology 
Martech
FEBRUARY 16, 2023
IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The post IAB Tech Lab launches first clean room standards appeared first on MarTech. Get MarTech!
Salesforce
SEPTEMBER 13, 2023
Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Become an Einstein Wondering how generative AI technology can take your marketing efforts further?
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Martech
MAY 8, 2023
Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. Advertisers using Microsoft Advertising will show up in chats based on the same outcomes-based metrics that serve those ads to other Microsoft assets like search and video games. Verticals for new Bing.
Search Engine Land
MARCH 10, 2023
The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.
Hubspot
FEBRUARY 17, 2013
It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies are making serious moves to give marketers what they want.
Lead Fuze
DECEMBER 15, 2023
Once upon a time, personal recommendations were the most powerful marketing tool. But as societies evolved and technologies advanced, so did our ways of selling products and ideas. Well, the introduction of radio advertising in 1922 completely transformed this landscape. But why did they matter?
Martech
MAY 2, 2024
For marketers, the ability to reach these consumers at scale is also improving with AI technology. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP. On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku.
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